As the brand expands its reach and sharpens its voice, Mi Canteen has partnered with Dusty Jam to elevate its digital presence and guest experience across the UK. Drawing on our craft-first approach, Dusty Jam translate Mi Canteen’s kitchen energy into a cohesive online narrative — highlighting quality, variety, and value — while improving transparency around pricing and setting clear expectations during busy service. Together we’ll celebrate what regulars love, introduce the brand to new audiences, and build durable trust around every bowl.
Mi Canteen — Chinatown Comfort, Modern Momentum
As the brand expands its reach and sharpens its voice, Mi Canteen has partnered with Dusty Jam to elevate its digital presence and guest experience across the UK.
Drawing on our craft-first approach, Dusty Jam translate Mi Canteen’s kitchen energy into a cohesive online narrative — highlighting quality, variety, and value — while improving transparency around pricing and setting clear expectations during busy service.
Together we’ll celebrate what regulars love, introduce the brand to new audiences, and build durable trust around every bowl.
Design
* Social Media Content
* Website & landing pages
* OOH & in-store assets
* Menu & campaign art direction
Marketing
* Integrated Campaigns
* Influencer Partnerships
* Social Media Management
* Paid Social
* Loyalty & CRM (stamp cards, challenges; retargeting around Chinatown footfall)