ONSU is a bakery that celebrates Asian-inspired flavours through the lens of modern patisserie, led by world-renowned pastry master Michael Kwan. Located in the heart of Soho, its menu blends technical precision with bold, contemporary offerings like the Wagyu Beef Curry Bun and Salted Egg Yolk Mille-Feuille, creating a destination for both everyday indulgence and standout moments. The comprehensive brand experience, from interior design to digital launch strategy, was expertly crafted and managed by DustyJam.
- Explosive Digital Growth: Garnered over 10,000 social media followers within the first 10 days of operation, establishing a massive owned audience from the outset.
- Unanimous Critical Acclaim: Secured immediate features in premier London publications including Time Out London and LondonTheInside, validating ONSU as a critical success.
- Unprecedented Demand: Generated daily queues that stretched across multiple streets, with products selling out within hours every single day. The opening offer became the talk of Soho.
- Cultural Moment: Successfully positioned ONSU not merely as a bakery, but as a culinary event and a new essential destination in London's food scene.
Marketing
- Integrated Marketing
- Influencer Marketing
- Social Media Management
- Paid Advertising
- Content Creation
- Public Relations
Design
- Interior & Environmental Design
- Corporate Identity Design (Logo / Menu / Packaging)
- Print & Brochure Design
- Social Media Content (Layout / Videos / Photos)